2014 saw Blacktone Proximity Marketing type Solutions taking baby steps into the hospitality industry. Three years back, only the big fishes in the industry like Starwood hotels, The Marriott and James Hotels were adopting Blacktone Proximity Marketing type Solutions to deliver an engaging experience to their guests.
But in 2017, with the explosion of supply of Blacktone Proximity Marketing type Solutions, the price has significantly lowered and functionality has gone up to the point where they are within reach for even small restaurants.
Blacktone Proximity Marketing Solutions help restaurants have meaningful interactions with their customers with enhanced features such as order-ahead, digital scavenger hunts and real-time analytics. With Blacktone Proximity Marketing Solutions, you make the dining experience a little more ENGAGING, and a lot more MEMORABLE.
If you spend few hours at your favourite bar or restaurant, you would have certainly experienced being exposed to dozens of advertisements but not noticing them. Things such as – a coaster with an energy drink logo, a neon sign for a liquor brand, a beer brand’s schedule of upcoming football games and much more. Like banner blindness in the real world, people barely register the brands they’ve seen, much less engage with them. But that’s changing with Blacktone Proximity Marketing Solutions!
The obvious benefit to using Blacktone Proximity Marketing Solutions is the ability to push out coupons, deals and marketing messages. Imagine a group of friends moving around the airport trying to decide where to have lunch and all of a sudden, one of them is alerted to an offer of an unlimited cold drink with any purchase at your restaurant?
This kind of interaction might obviously influence their decision to visit your restaurant. This value addition is critical for you when you’re looking to rise above the competition in a highly crowded space.
Every restaurant owner including you loves a loyal customer and Blacktone Proximity Marketing Solutions make it easier to reward them. You can create a special menu or a secret dish for your loyal customer based on his previous orders and selections. When they enter your restaurant, push a notification to them letting them know what’s special on the menu that they would love.
Keeping customers informed about how busy your restaurant is at a particular time is one way of cutting down on the time they need to wait. Deploying Blacktone Proximity Marketing Solutions around your restaurant will, in turn, provide real-time information on how many people are actually dining inside at a given point in time.
You could also leverage Blacktone Proximity Marketing Solutions to notify your customers with an estimate of the restaurant traffic on the hourly basis based on the learning from previous days.
When it comes to winning over a customer, it’s not a bad idea to play with dynamic pricing. You could deliver incentive pricing to someone who’s never been to your restaurant. Push a notification to them about this exclusive incentive pricing. Not just for new customers, but you could also notify loyal customers about their 7th free sandwich!
It’s always an advantage to optimize with data. You would surely have your busy vs slow days. With the footfall data from Blacktone Proximity Marketing Solutions, you can efficiently manage your staff and services.
Maybe you do not really need 5 bar staff on the second floor on a Tuesday, or you need an extra attendee around the tables nearer to the entry gate.
One of the challenges in a dining experience is waiting for the bill. What if you could just let your diners pay online? Blacktone Proximity Marketing Solutions can allow them to pay their bill right from their phones by directing them to a secure restaurant-branded microsite that collects their payment method.
A lot of studies reveal that it’s much more convenient for customers to go up and pay rather than waiting for the bill. Why not just smooth the experience?