BlackTone use short-range, low-energy Bluetooth transmitters to send alerts to mobile devices nearby and trigger contextually relevant messages to consumers who are near your coffee shop. The beauty of Blacktone Solutions is that it does not even need an app to send notifications.
Services such as Nearby in Android devices and CloseBy is Samsung devices scan for Blacktone notifications. Once an Blacktone URL is detected, it notifies the user.
1. Attract New Customers By Implement A Pull Strategy
With Blacktone Solutions deployed at your storefront, you can directly communicate with your consumer’s phone and tell them about specials, discounts and coupons.
The outcome of such campaigns is positive because coffee shop owners have a much more robust picture of what customers are doing in and around their stores, and they can base their offers on data rather than assumptions.
For most customers owning a coffee shop, the click-through-rate (CTR) is 3-4%, which is 30 times the CTR of a Facebook ad!
2. Inform Customers About Your Services/Events To Bring Them Back
You might be offering a suite of services for your customers at the coffee shop, such as free WiFi, electrical outlets at each table for laptops, poetry readings and more, but it’s important to inform them about it at the right place and time. And Blacktone Solutions are just pro at it!
Also, to widen the reach, push a shareable link about the service/event so that they can forward it to friends and family as well.
3. Push Loyalty Programs To Win Frequent Patrons
Loyalty programs can be as simple as notifications with the promise of receiving every Nth cup of coffee free, which can be attractive to daily coffee drinkers. These offers are most effective while customers are paying their bills.
4. Quantify The Success Of Your Marketing Campaigns
For many businesses, it is important to understand what works and what doesn’t. Budget dedicated to marketing fails only when one cannot numerically predict the ROI from it. One of the major faults in billboards, fliers, magazine ads etc. is that you cannot measure the impact. It is difficult to learn what language connects best with the mass, which places are the best for advertisement etc.
With Blacktone Solutions you do not have to worry about analytics. Our platform has dedicated emphasis on measuring the notifications sent out to various places, the conversion from them, the format that works well and much more.
Talk to BTL Today
Coffee shops like yours face huge competitions from their big-box counterparts as well as other main street businesses. Blacktone Solutions can truly be the cutting edge marketing strategy for you, given how cost-effective it is and still gives the wide reach that other technologies can possibly give.
If you’re a coffee shop owner or marketer, here’s how you can get in touch.